Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. Specifically, emphasis is placed on: service relationships across borders; methodological issues of international service marketing research; service internationalization and modes of entry; and new international services. Each chapter expands the conceptual context and consequences of internationalization. This collection of articles also serves as a point of departure for future research on international service marketing and the internationalization of services. In the tradition of the "Advances in International Marketing" series, each contribution offers extended conceptual development and a detailed discussion beyond what is typically offered in research papers. At the same time, practitioners should find critically relevant inspiration and ideas on how to define, implement, and evaluate their strategy and operations when delivering services across borders.
Public service media (PSM) have been the mainstay of Western European broadcasting for a number of decades. Yet despite a general political consensus in favour of PSM, recent technological, economic and political changes have led to a questioning of their value.
This new collection of essays explores the history of PSM in selected European countries, from their early establishment as the main media in many countries to charting their transformation and evolution in recent years. The contributions consider the political, economic and market-integration issues that impact PSM, while also highlighting the importance of the ideology that originally accompanied PSM in its initial years, to see how relevant they are in the contemporary world.
The book consists of two complementary parts:
Part I: Theoretical Aspects and Global Influences on Public Service Media in Europe
Part II: A Comparative Analysis of Public Service Media across Europe
With contributions from leading experts, the first part offers a thorough examination of the current concepts and conditions that influence PSM in Europe. The second offers a comparative study of PSM in several European countries including France, Germany, Italy, Poland, Spain and Sweden.
Offering the most comprehensive study of the field to date, Public Service Media in Europe will be useful for students and researchers in public media, political communication, international and comparative media.
The Service Economy A Geographical Approach Sven Illeris Roskilde University, Denmark Services dominate the modern economy. This controversial and important book reviews research into the development and future of the service economy. Professor Illeris synthesises not only English language research on the nature and function of services, but also introduces the lesser-known but equally important work done on services by researchers in other languages which often reaches surprising and challenging conclusions. While the emphasis is on producer services in the western world, due consideration is also given to the role and significance of personal and household services which have been frequently ignored in the literature. The approach adopted is geographical and macro-economic and among the topics discussed are the nature and classification of service activities, the role and importance of services in the overall economy and the increasing importance of services in regional development and international trade. The overall theme of the book is how our society has been transformed into a service economy and what this implies for individuals, institutions and states as both producers and consumers of services. This is a key text for students and researchers of economics, economic geography, planning, regional science and applied social science as well as of interest to planners, consultants and managers in service industries and government.
The acclaimed International Review of Cytology series presents current advances and reviews in cell biology, both plant and animal. Articles address structure and control of gene expression, nucleocytoplasmic interactions, control of cell development and differentiation, and cell transformation and growth. Authored by some of the foremost scientists in the field, each volume provides up-to-date information and directions for future research. Contributors to this volume are
In clear, easy-to-grasp language, the author covers many of the topics that you will need to know in order to launch and run a successful business venture.